marketing advice for skilled trades

8 Digital Advertising Tips for Electricians & Other Tradesmen

It’s easy to feel like a small fish in a big pond. You’ve got the skills to wire a house or fix a pipe, but getting the word out there in a smart, cost-effective way can be trickier than a tangled circuit.

Let’s cut to the chase: you need straightforward, actionable tips that won’t break the bank or require a marketing degree to understand. From crafting messages that strike a chord with your local community to leveraging the untapped potential of your satisfied customers, these tips are tailored to help you shine a spotlight on your services.

Stick around, and let’s unravel the essentials of advertising that will energize your business without leaving you feeling shocked by complexity or cost.

Key Takeaways

  • Tradesmen need to allocate their online ad budget properly by understanding the complexities of Google Ads and strategically allocating their budget for maximum ROI.
  • Tradesmen often have to rely on outside help for marketing, but they should be cautious of negative experiences and high costs associated with outsourcing. They should focus on their core trade skills and seek better results and control over their ad campaigns.
  • Location is crucial for tradesmen to attract clients, so they should structure their ad campaigns by targeting specific cities and towns. They should also cater their ads to targeted locations by including location in ad text and reinforcing it in ad copy and landing pages.
  • Phone calls are essential for service-based trades, so tradesmen should encourage and prioritize phone calls in their PPC campaigns. They can utilize call extensions, call-only campaigns, and call tracking to make it easier for customers to reach them and describe specific scenarios.
  • Additionally, use google trends for more research.

Allocate Ad Budget Wisely

effective advertising budget allocation

How can you ensure your online ad budget is spent effectively to get the best return on investment?

Start by setting clear goals. Know what you’re after – more calls, site visits, or jobs booked.

To maximize ROI, track everything. See which ads work and which don’t. Cut the losers, invest in the winners.

Next, learn to optimize campaigns. Test different ads. Use simple words that speak to folks’ needs. Adjust where your ads show and who sees them.

Put your money where it counts – in reaching those who need your services.

Minimize Reliance on Outsourcing

reduce dependence on external contractors

While mastering your ad campaigns is vital, reducing your dependence on outsourced marketing can significantly cut costs and increase control over your advertising efforts. You can build an in-house marketing team. This move can reduce marketing costs in the long run. Here’s a simple table to help you get started:


Start small. Hire one marketer. Teach them about your trade. They’ll create ads that really speak to your customers. You’ll serve your community better this way. You’re not just fixing wires; you’re building trust. Remember, every dollar you save on marketing is one more you can use to help someone in need.

Target Ads by Location

geographic targeted advertising solution

Targeting your ads by location ensures you’re reaching customers right in your backyard. This is key to increase local visibility. You want neighbors to know you’re close and ready to help. By optimizing ad targeting, you make sure your ads show up for folks nearby.

Use simple settings in your ad platform to pick the areas you serve. Maybe it’s your town or a few miles around. This way, you don’t waste money on far-off places. Your ads will pop up for local people searching for your trade.

Keep it close to home. You’ll spend less and help more. It’s smart and it works. Stick to your area, and watch your business grow.

Customize Ads for Local Markets

tailoring ads to local markets

After honing in on your local area, it’s crucial to tailor your ads to resonate with the specific communities you serve. Optimizing local keywords means you’re speaking their language. Utilizing geo targeting strategies helps your ads show up where your future customers are.

Here’s a simple guide:

1Find common local phrases.
2Use city or neighborhood names.
3Set ads to appear in local areas.
4Make offers specific to local needs.
5Track what locals respond to.

Prioritize Phone Call Leads

effective phone call follow up

For electricians and other tradesmen, phone calls can often be the most direct and effective way to secure new business. You want to make sure you’re there when potential clients pick up the phone.

By using phone call tracking, you can see which ads get the most calls. This helps you know where to focus your efforts.

When you’re optimizing PPC campaigns, add call extensions. They make it easy for customers to reach you. Aim for ads that bring in phone calls over clicks.

Remember, a call is a chance to talk and understand a client’s needs right away. Keep your phone line open and answer quickly. That call might be your next big job.

Always keep serving others at the heart of your work.

Compete With Rival Brands

brand competition and market share

While you focus on your electrical skills, it’s crucial to also engage in the competitive game of bidding on rival brands’ keywords to boost your visibility online. Simple strategies for online visibility include targeting these keywords in your ads. This way, when folks search for your competitors, they find you too. But remember, it’s not just about being seen.

You also want to build customer loyalty. Offer top-notch service and support. Make sure your customers feel valued. Be the electrician they trust and recommend to friends. Use clear, honest ad language that speaks to your commitment to service. This approach helps you stand out and keeps customers coming back. It’s not just about the first click; it’s about creating lasting relationships.

Craft Authentic Ad Copy

creating genuine advertising messages

As you compete with rival brands and make your service known, it’s equally important to ensure your ad copy resonates with potential customers by being genuine and trustworthy. Building trust starts with words that speak truth. Tell your business story in a way that’s clear and relatable. Effective storytelling can make folks feel at home with your brand before they even call you.

Use simple language. Say what you do and how you help, straight up. Highlight your skills, but stay humble. Remember, you’re talking to people who need your help. They want someone they can count on. Show them through your words that you’re that reliable pro they’re looking for.

Leverage Social Proof Effectively

harness social proof strategically

Harnessing the power of social proof can significantly boost your credibility and attract more customers to your trade. Building customer trust is crucial, and you can do this by utilizing customer testimonials. When people see others vouch for your work, they’re more likely to believe in your skills.

Here’s what to focus on:

  • Showcase real customer reviews: Let your satisfied clients speak for you.
  • Before-and-after photos: Visual proof of your craftsmanship.
  • Awards and certifications: Highlight your professional achievements.

Keep your language simple and aim to serve. Remember, it’s about showing potential customers that others trust you. This approach will help you stand out and reassure new clients that they’re making the right choice.


You’ve got this! Use your ad money smartly and keep it local.

Make your ads speak to your neighbors. Aim for calls—they’re gold.

Watch what others do, but be you. Be real in your ads.

Show off happy customers.

Now, take these tips and shine like the pro you are.

Go get ’em!

Written by Millionaire Mindset

Millionaire Mindset is a collective of authors that are experts in the fields of digital marketing, Content Creation, AI prompt manipulation, Online Business, Content Creation, Generative AI Manipulation and Community Building.

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